Joseph Krazinski: Strategy
View Joseph's "Before" Resume
- Certification Logo:
- Joseph's certification logo was incorporated into the resume design and creates a unique letterhead.
- Keyword Development:
- Three examples of Joseph's ideal job were used to determine keyword strategy. I extracted qualifying keywords, built a keyword list, and then incorporated the keywords into the profile and experience wherever relevant.
- Keyword Call-out:
- The keyword call-out is used to highlight areas of expertise and Joseph's "ideal job target" keywords.
- Job Descriptions:
- Qualifying keywords were used to rebuild/refocus the job descriptions and provide more keyword-relevant detail.
- Page Design & Formatting:
- A custom design was developed to incorporate the certification logo. Matching design elements were used on resume categories. The back and grey headings provide visual hierarchy and improve the resume's readability. A simple black border frames the page.
- Body text: Arial | Headings: Arial Black | Call-out: Arial (italicized)